AdSense Alternate Ads

AdSense Alternate Ads

Many webmasters are not looking for a true replacement for Google AdSense, but instead are seeking for an alternative for when Google AdSense is not able to find an advertisement which matches the content of their web page. Normally, when AdSense is unable to find a matching advertisement, it selects a random Public Service Announcement (PSA) and displays it in the ad space. These PSA's generate no revenue for the webmaster.

Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:

google_alternate_ad_url = "/adsense-alternate-ad.shtml";

These alternate ads can include advertisements from Google AdSense competitors.

This capability enables you to tap into a revenue stream which would normally by lost to AdSense PSAs. It also enables you to test Google AdSense alternatives in a reduced-risk environment.

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From : quickonlinetips.com